The 'movie-going' experience is changing.
A shift propelled by Millennials?, maybe. A cultural dislike of Jujubes?, We aren't sure.
No matter the reasoning, the reality is that more and more human beings are going to the movies for reasons other than just to buy that rock-hard, absolutely disgusting candy.
Bad news for Jujubes, but great news for basically everyone else. Seriously, this benefits a lot of groups. To name a few:
- Movie theaters
- Movie studios
- Sour Patch Kids
That list barely scratches the surface. So, yeah... we welcome this paradigm shift.
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